POP+ALE: Sensory module design for cocktails
POP+ALE enriches the experience of the cocktail bar by proposing sensory modules, stimulating overall enjoyment in the selection of cocktails. When you hold and feel the module, it activates your senses of vision, smell, and touch, enabling you to imagine the taste of cocktails as the module explores its color, fragrance, and texture. Therefore bartenders and customers become more interactive to explore different cocktails and finally savor the taste of drinks with satisfaction and amusement.
Customers explore their favorite tastes with interactive modules by using eyes, noses and hands. During this moment, customers interact with bartenders, which makes them both satisfied and cheerful. Therefore, they can understand more about cocktails' various tastes.
The modules consist of two parts: heads and bodies. Heads display two main tastes mixed according to the pattern.The formula of heads is ‘main taste+sub taste’. The height of bodies express the level of alcohol, inspired by the linguistic expression of ‘heavy and light’ taste of drink.
While enjoying at the cocktail bar, customers get to know about POP+ALE and feel satisfied with the visual pleasure and different experiences which shows a new aspect of cocktails. With POP+ALE's branding and service, you will be more pleased to figure out the cocktails' tastes.
